Post what you want, when you want.
Categorise your content types
Ditch the spreadsheets and content calendar templates. Categories let you manage your different types of content with ease.
No more manual scheduling
Your posts get added to categorised Queues, each with its own Posting Plan. Just add content without worrying about timings.
The perfect balance, every time
With separate Queues and Posting Plans for each Category, you can easily achieve the expert-recommended ratio of content types, and give your audience a balanced mix.
Pause individual social profiles or Categories
Whether you use Categories for seasonal content, or just want to stop selected posts from being published, you can pause specific social profiles or Categories whenever you want.
Control your evergreen recycling for each Category
Recycling times for your evergreen posts are separate for each Category, so you can repeat each of your content types at different intervals.
Colour-code your Categories
Choose your own colour scheme for each of your Categories, so it's easy to understand your Posting Plan and Queue at a glance.
Learn what works
Compare the engagement between your content types, so you know what works best with your audience.
Custom Categories for each social profile
Use the same Categories across several social profiles, or have custom Categories for individual profiles.
Get hours of your life back with Smart Automation